Fossil Free Media and its Clean Creatives program needed a production partner to help organize the first F-List Awards, a virtual awards program honoring the “best” (read: the worst) in greenwashing for major brands and agencies.
Grey Horse worked closely with the campaign and their partners to coordinate talent, tech, digital assets, messaging, and public relations for the show. We also conceived and created their “For Your Consideration” social ad campaign, mocking the usual awards-season ad submissions, and created the social packaging for all of the talent to promote the show.
All of the pre-tapings were completed within our timeline, and the event met client goals for viewership and engagement, with re-broadcasts and future social campaigns planned. The event also got ample attention in the trades, including AdWeek’s “Ad of the Day,” and, most exciting, Clean Creatives’ first attack op-ed in Ad Age. The campaign won two Shorty Impact Awards as well as an Audience Honor!
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