With Britney Spears’ final conservatorship court date on the horizon, #FreeBritney activists were at a crossroads – what would their movement look like, and would it even continue to exist, once Britney was free?
Grey Horse consulted with Free Britney and other figures in the anti-conservatorship movement to design the Free Britney Symposium, a private event targeted to lawmakers, the legal community, and select media attendees. The event aimed to make a statement that the #FreeBritney activists would continue working against conservatorships for all victims, not just Britney. We produced the event, managed security, coordinated well-known speakers, and ran the run of show and technology. We also handled media pitching and press on behalf of the organizers.
The event was a success, both from event management and press coverage perspectives. It inspired ongoing coverage in outlets including Sky News, and made a big enough splash to get Britney herself involved. This engagement led to ongoing consulting with the movement for creative services, production, and much more.
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