Kindred Media

December 25, 2016 8:00 pm Published by

LionTree, a top investment advisory company in the world of media, tech and telecom, sought a publicity and audience engagement campaign for their podcast KindredCast, which is hosted by renowned LionTree CEO Aryeh Bourkoff and focuses on the business of media and features notable guests such as Jon Favreau (Crooked Media), Larry Jackson (Apple Music), and Karlie Kloss (Kode with Klossy).

Working closely with the company’s Head of Growth, Grey Horse crafted an audience engagement strategy, developed a professional voice for KindredCast’s social identity, and targeted press outreach based on each KindredCast episode which resulted in numerous media hits in major magazines and trade publications such as Forbes, Variety, Broadcasting & Cable, and Game Revolution.

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