In 2018, the United Nations lacked consistent messaging on its social media channels. In order to create a streamlined way to standardize its social media posting practices across one hundred channels in eight different languages, Grey Horse led a series of in-house workshops for over twenty United Nations social media specialists. With Grey Horse’s direction, the United Nations developed formalized guidelines and detailed best practices for their respective platforms. Workshop participants reported dramatic boosts in confidence dealing with daily routines, high-pressure situations, and social media messaging. The United Nations now has profiles on all major social media platforms and more than 50 accounts.
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