Legal historian and Johns Hopkins Professor Martha S. Jones sought the help of Grey Horse in promoting Vanguard, a groundbreaking history of Black women’s pursuit of political power in the United States, from the earliest days of the republic to modern times. In conjunction with the 100th anniversary of the 19th Amendment and ahead of one of the most critical elections in U.S. history, Martha wanted to ensure that Black women voters, suffragists, and activists would be heard and celebrated.
Grey Horse developed a comprehensive media strategy including a featured appearance on WNYC’s’ The Brian Lehrer Show during Lehrer’s coverage of the 2020 Democratic National Convention, promotion of Vanguard in NPR’s 2020 Special Report on Voting in America, an interview with Preet Bharara on the Stay Tuned with Preet podcast, and more.
Our events team booked and managed several launch events for Martha, including a special Vanguard cocktail party with VIP guests such as Carol Anderson and Eric Foner and public events at Books are Magic, City Lit, and an “Ask Me Anything” session via Reddit’s AskHistorians forum. Vanguard received glowing praise in The New York Times, was featured on C-SPAN’s Book TV, and was lauded by Hillary Clinton, The 1619 Project’s Nikole Hannah-Jones, and Rosario Dawson among many others.
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