June 25, 2004 8:56 pm Published by

WNYC was about to launch a new podcast starring Alec Baldwin, “Here’s the Thing.” They needed help developing a digital audience and creating on-air engagement strategies.

Grey Horse created a content strategy and editorial calendar across social media platforms that enabled WNYC’s team to attract (and keep) thousands of new followers. We also led an aggressive public relations outreach campaign that led to media coverage and reviews in a wide variety of outlets.

The show quickly reached the top of the iTunes charts and remained there for years.

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