Ginny Hogan was launching her first podcast, Yes We Mustard, a scripted, fictional Audible Original series about a corrupt condiment company. Ginny is a comedian with a book from Harper Collins and pieces in The New Yorker and McSweeney’s, but this was her first move into the audio and fiction spaces, and she was eager to find new audiences for her work.
Grey Horse worked with Ginny and the Audible Original team to develop a targeted press campaign and podcast tour that elevated Ginny’s profile and put her in contact with a tastemakers in the industry.
Yes We Mustard was featured on Vulture, Yahoo!, Cracked, and more before it was released, and Ginny was interviewed on podcasts including Go Fact Yourself!, Science Communicatorz, and Never Not Funny. Yes We Mustard was named among Audible’s Best of 2021 for Audio Fiction.
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