Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Challenge

While training for the Paralympic Games, Morgan Stickney wanted to share her story about disability and athletics, so that she could be a role model for kids in sports.

Insight

Nothing inspires like an aspirational sports moment.

Solution

The strategy for Morgan’s run for gold spanned all aspects of media. She had media training for interviews and a photoshoot at her training facility. Her social media reached out to influencers and beyond, all to share her story for a hungry audience—and she was featured on The Ellen Show, the AP, The Athletic, and more.

Services

Media Training

Press

Public Relations

Influencer Management

No items found.

More Case Studies

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

#FreeBritney

This is why you know the word conservatorship.

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

TED Countdown

Convincing people who normally don’t care about climate change … to care

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

MIT Technology Review

A 120-year-old magazine changes for this century