UNICEF produced Vaillante, a West African series about the issue of child marriage – and they wanted to reach a worldwide audience.

To reach potential fans, you need to find out where they are – whether it’s on YouTube or at film festivals.

Grey Horse created a multi-pronged strategy, covering multi-lingual PR outreach across a dozen countries, film festivals, virtual events, and social media – all to make sure it reached the African diaspora and beyond. A New York City premiere grabbed Western attention with UN luminaries and influencers as speakers, and ultimately their online engagement was through the roof.