Getting viewers for an original series empowering viewers to help take action against child marriage.

Challenge

UNICEF produced Vaillante, a West African series about the issue of child marriage – and they wanted to reach a worldwide audience.

Insight

To reach potential fans, you need to find out where they are – whether it’s on YouTube or at film festivals.

Solution

Grey Horse created a multi-pronged strategy, covering multi-lingual PR outreach across a dozen countries, film festivals, virtual events, and social media – all to make sure it reached the African diaspora and beyond. A New York City premiere grabbed Western attention with UN luminaries and influencers as speakers, and ultimately their online engagement was through the roof.

Services

Digital Strategy

Event Production

Press

No items found.

More Case Studies

Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

TED Countdown

Convincing people who normally don’t care about climate change … to care

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

The Caesar’s Palace Coup

Creating the next financial “it” book.