Reviving the Media Awards to honor human rights reporting and a free press.

Challenge

Following a decade-long hiatus, Amnesty International USA wanted to reintroduce their Media Awards, honoring the best in human rights reporting, the importance of a free press, and recognizing student journalists

Insight

Even with an established brand, the publicity strategy needs to respond to the present.

Solution

Grey Horse tripled Media Awards applications through a strategic multi-platform social media campaign, targeted outreach to international journalists, and a celebratory event at New York City’s Crosby Hotel, hosted by The Daily Show’s Aasif Mandvi.

Services

Audience Engagement

Public Relations

No items found.

More Case Studies

TED Countdown

Convincing people who normally don’t care about climate change … to care

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

Clean Creatives

Protecting the environment, honoring the worst in greenwashing

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.