The art of creating buzz

Challenge

The Local News Field Guide - a partnership of Google News Initiative and Chalkbeat - was a valuable resource for journalists. But how could they reach this target audience?

Insight

Find the right form (in this case, online workshops) to find your audience (journalists, who are online).

Solution

Grey Horse created a series of virtual workshops which publicized this resource to journalists, and the panels live on – and are finding a second audience – through YouTube.

Services

Event Production

Digital Strategy

No items found.

More Case Studies

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Family of Prominent Entrepreneur

A private family, a public death … what comes next?

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

Melissa Mills

The legacy of Roe vs. Wade

Wagyu Dinner

Showing off the best of Japan to New York City