Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Challenge

NYT journalist and author Jessica Bennett wanted to throw a “feminist wedding” to launch her book Feminist Fight Club.

Insight

Be innovative: GIPHY photo booths at the event got over 15m views, extending Jessica’s reach online.

Solution

Grey Horse supported Feminist Fight Club online and in person. At the 450-person launch event, feminist influencers took the theme and “supported their local girl gang” on their social media accounts, telling thousands of girls about Jessica’s book. The event fulfilled the book’s values, with female-owned companies providing gif bags, and GIPHY’s Photo Booth spreading the word with 15m views of GIFs from the event on their platform.

Services

Event Production
Audience Engagement
Digital Strategy
Book Launch
Press
Public Relations

More  Case Studies

MIT Technology Review

A 120-year-old magazine changes for this century

Wagyu Dinner

Showing off the best of Japan to New York City

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

United Nations

Creating audience engagement for an esteemed international organization

Melissa Mills

The legacy of Roe vs. Wade