New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Challenge

NYT journalist and author Jessica Bennett wanted to throw a “feminist wedding” to launch her book Feminist Fight Club.

Insight

Be innovative: GIPHY photo booths at the event got over 15m views, extending Jessica’s reach online.

Solution

Grey Horse supported Feminist Fight Club online and in person. At the 450-person launch event, feminist influencers took the theme and “supported their local girl gang” on their social media accounts, telling thousands of girls about Jessica’s book. The event fulfilled the book’s values, with female-owned companies providing gif bags, and GIPHY’s Photo Booth spreading the word with 15m views of GIFs from the event on their platform.

Services

Event Production

Audience Engagement

Digital Strategy

Book Launch

Press

Public Relations

No items found.

More Case Studies

Melissa Mills

The legacy of Roe vs. Wade

Clean Creatives

Protecting the environment, honoring the worst in greenwashing

Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.