AARP

The art of creating buzz

Challenge

This legendary insurance company needed to redefine the future of its media properties, including its physical magazine - which still has the highest circulation of all magazines in the world.

Insight

As Americans age, brands will need to adjust their media offerings to match.

Solution

Grey Horse conducted a series of consulting workshops to shape the future of the AARP Magazine, and help them evaluate which new tech and platforms to adopt. AARP changed its forward strategy, anticipating generations of humans who are technologically savvy and fun, envisioning a future where content is king - and entirely online. Many aspects of this strategy can be seen live in AARP’s newest products.

Services

Digital Strategy
Media Consulting
Business Strategy
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