Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

Challenge

Susan Crawford may be a Harvard Law Professor and a tech and public policy expert, but she needed to build her reach for her newest book about Charleston, policy, and the environment.

Insight

An existing public platform can be grown via ghostwriting and the right engagement opportunities.

Solution

Grey Horse amplified Charleston’s presence through a dynamic social media campaign showcasing reviews, appearances, and talks using compelling graphics and audiograms. Susan’s author profile gained traction with ghostwriting and strategic social media assistance, ensuring timely content and broad engagement.

Services

Audience Engagement
Digital Strategy

More  Case Studies

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

Gretchen Carlson

A high-profile example of the #metoo movement

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.