Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

Challenge

Susan Crawford may be a Harvard Law Professor and a tech and public policy expert, but she needed to build her reach for her newest book about Charleston, policy, and the environment.

Insight

An existing public platform can be grown via ghostwriting and the right engagement opportunities.

Solution

Grey Horse amplified Charleston’s presence through a dynamic social media campaign showcasing reviews, appearances, and talks using compelling graphics and audiograms. Susan’s author profile gained traction with ghostwriting and strategic social media assistance, ensuring timely content and broad engagement.

Services

Audience Engagement
Digital Strategy

More  Case Studies

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Gretchen Carlson

A high-profile example of the #metoo movement

Melissa Mills

The legacy of Roe vs. Wade

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.