REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

Challenge

REMOTE, a debut film by artists Mika Rottenburg and Mayhad Tousi, was produced during the pandemic and slated for museum and film festival premieres. But it needed help with the narrative around its unique creation story.

Insight

Anything formed under unique circumstances can benefit from promoting its singular creation.

Solution

Grey Horse aligned media efforts with major art museums and stakeholders, securing coverage and press attendance at six prominent premieres in Montreal, Stockholm, New York, and more. The social media branding around the film was consistent and intriguing, able to share the filmmakers’ story to a worldwide audience.

Services

Audience Engagement
Digital Strategy
Press
Public Relations

More  Case Studies

AARP

The art of creating buzz

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.

Melissa Mills

The legacy of Roe vs. Wade

Gretchen Carlson

A high-profile example of the #metoo movement

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.