To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

Challenge

REMOTE, a debut film by artists Mika Rottenburg and Mayhad Tousi, was produced during the pandemic and slated for museum and film festival premieres. But it needed help with the narrative around its unique creation story.

Insight

Anything formed under unique circumstances can benefit from promoting its singular creation.

Solution

Grey Horse aligned media efforts with major art museums and stakeholders, securing coverage and press attendance at six prominent premieres in Montreal, Stockholm, New York, and more. The social media branding around the film was consistent and intriguing, able to share the filmmakers’ story to a worldwide audience.

Services

Audience Engagement

Digital Strategy

Press

Public Relations

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