Comedian and writer Ginny Hogan had her first audio fiction podcast, Yes We Mustard, and she wanted to find an audience that would respond to this work.
Comedian and writer Ginny Hogan had her first audio fiction podcast, Yes We Mustard, and she wanted to find an audience that would respond to this work.
Pre-release buzz matters, and Ginny’s features in Vulture, Variety, Yahoo!, and Cracked helped Ginny find listeners.
Grey Horse raised Ginny’s profile and introduced her to industry tastemakers with a targeted press campaign, receiving abundant pre-release press and promoting Ginny on like-minded podcasts. Yes We Mustard was named one of Audible’s Best of 2021.