This is why you know the word conservatorship.

Challenge

Britney Spears’ final conservatorship court date was on the horizon, and the #FreeBritney activists wanted to affirm and create a new road for their movement.

Insight

Some jobs receive the ultimate compliment: Britney Spears herself was involved.

Solution

Grey Horse designed, produced, managed, and coordinated a private event, the Free Britney Symposium, for lawmakers, the legal community, and select media attendees, where the #FreeBritney activists were able to state that they were going to continue working against conservatorships for all victims.

Services

Crisis Comms

Event Production

No items found.

More Case Studies

Gretchen Carlson

A high-profile example of the #metoo movement

AARP

The art of creating buzz

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.