MIT Technology Review needed new practices to expand their readership and attract a younger audience.
MIT Technology Review needed new practices to expand their readership and attract a younger audience.
New media can engage a new audience on potentially wonky scientific concepts.
In a two-year process, Grey Horse focused on digital strategy and consulting, audience engagement, and design and content production. It produced workshops to train staffers in social media tools, put on exclusive events selling the MIT Technology Review brand, and created viral videos explaining CRISPR.
