MIT Technology Review

A 120-year-old magazine changes for this century

Challenge

MIT Technology Review needed new practices to expand their readership and attract a younger audience.

Insight

New media can engage a new audience on potentially wonky scientific concepts.

Solution

In a two-year process, Grey Horse focused on digital strategy and consulting, audience engagement, and design and content production. It produced workshops to train staffers in social media tools, put on exclusive events selling the MIT Technology Review brand, and created viral videos explaining CRISPR.

Services

Digital Strategy
Event Production
Audience Engagement
Web Development
Business Strategy
Content Production
Audio Production
No items found.

More  Case Studies

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

United Nations

Creating audience engagement for an esteemed international organization

Family of Prominent Entrepreneur

A private family, a public death … what comes next?

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

The Caesar’s Palace Coup

Creating the next financial “it” book.

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.