MIT Technology Review

A 120-year-old magazine changes for this century

Challenge

MIT Technology Review needed new practices to expand their readership and attract a younger audience.

Insight

New media can engage a new audience on potentially wonky scientific concepts.

Solution

In a two-year process, Grey Horse focused on digital strategy and consulting, audience engagement, and design and content production. It produced workshops to train staffers in social media tools, put on exclusive events selling the MIT Technology Review brand, and created viral videos explaining CRISPR.

Services

Digital Strategy
Event Production
Audience Engagement
Web Development
Business Strategy
Content Production
Audio Production
No items found.

More  Case Studies

Wagyu Dinner

Showing off the best of Japan to New York City

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

#FreeBritney

This is why you know the word conservatorship.

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.