A 120-year-old magazine changes for this century

Challenge

MIT Technology Review needed new practices to expand their readership and attract a younger audience.

Insight

New media can engage a new audience on potentially wonky scientific concepts.

Solution

In a two-year process, Grey Horse focused on digital strategy and consulting, audience engagement, and design and content production. It produced workshops to train staffers in social media tools, put on exclusive events selling the MIT Technology Review brand, and created viral videos explaining CRISPR.

Services

Digital Strategy

Event Production

Audience Engagement

Web Development

Business Strategy

Content Production

Audio Production

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