MIT Technology Review

A 120-year-old magazine changes for this century

Challenge

MIT Technology Review needed new practices to expand their readership and attract a younger audience.

Insight

New media can engage a new audience on potentially wonky scientific concepts.

Solution

In a two-year process, Grey Horse focused on digital strategy and consulting, audience engagement, and design and content production. It produced workshops to train staffers in social media tools, put on exclusive events selling the MIT Technology Review brand, and created viral videos explaining CRISPR.

Services

Digital Strategy
Event Production
Audience Engagement
Web Development
Business Strategy
Content Production
Audio Production
No items found.

More  Case Studies

UNICEF Content Launches

Getting viewers for an original series empowering viewers to help take action against child marriage.

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

TED Countdown

Convincing people who normally don’t care about climate change … to care

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.