Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Challenge

Progressive leader Soraya Chemaly wanted her first book to help women around the world embrace their anger.

‍

Insight

Feminist theory works online, and a distinctly feminist perspective draws a passionate audience.

‍

Solution

An aggressive digital campaign, with a social media calendar tailored to tour appearances, helped Sorarya’s book break out and gain coverage from dozens of publications. After a New York book launch and a TEDWomen talk, Soraya’s book hit the top of the Amazon charts.

Services

Press
Book Launch
No items found.

More  Case Studies

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Wagyu Dinner

Showing off the best of Japan to New York City