Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Challenge

Progressive leader Soraya Chemaly wanted her first book to help women around the world embrace their anger.

‍

Insight

Feminist theory works online, and a distinctly feminist perspective draws a passionate audience.

‍

Solution

An aggressive digital campaign, with a social media calendar tailored to tour appearances, helped Sorarya’s book break out and gain coverage from dozens of publications. After a New York book launch and a TEDWomen talk, Soraya’s book hit the top of the Amazon charts.

Services

Press
Book Launch
No items found.

More  Case Studies

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Guggenheim Gala: The Opposite of Hate

The best book launch … ever? Shonda Rhimes approves!

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.