Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Challenge

Progressive leader Soraya Chemaly wanted her first book to help women around the world embrace their anger.

‍

Insight

Feminist theory works online, and a distinctly feminist perspective draws a passionate audience.

‍

Solution

An aggressive digital campaign, with a social media calendar tailored to tour appearances, helped Sorarya’s book break out and gain coverage from dozens of publications. After a New York book launch and a TEDWomen talk, Soraya’s book hit the top of the Amazon charts.

Services

Press
Book Launch
No items found.

More  Case Studies

AARP

The art of creating buzz

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.