Soraya Chemaly: Rage Becomes Her: The Power of Women’s Anger

Spreading the word that anger can be a tool of personal and societal change.

Challenge

Progressive leader Soraya Chemaly wanted her first book to help women around the world embrace their anger.

‍

Insight

Feminist theory works online, and a distinctly feminist perspective draws a passionate audience.

‍

Solution

An aggressive digital campaign, with a social media calendar tailored to tour appearances, helped Sorarya’s book break out and gain coverage from dozens of publications. After a New York book launch and a TEDWomen talk, Soraya’s book hit the top of the Amazon charts.

Services

Press
Book Launch
No items found.

More  Case Studies

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

Clean Creatives

Protecting the environment, honoring the worst in greenwashing

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

MIT Technology Review

A 120-year-old magazine changes for this century