Goodwings, a sustainable travel start-up, needed publicity and thought leadership guidance in order to attract partnerships and attention.
Goodwings, a sustainable travel start-up, needed publicity and thought leadership guidance in order to attract partnerships and attention.
Dedicated press outreach can help position a company in the right category.
Grey Horse’s communications strategy was unique with this company, prioritizing publicity and getting features from multiple publications, and planning a panel about carbon offsetting to expose Goodwings to thought leaders and influencers.