Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

Challenge

Goodwings, a sustainable travel start-up, needed publicity and thought leadership guidance in order to attract partnerships and attention.

Insight

Dedicated press outreach can help position a company in the right category.

Solution

Grey Horse’s communications strategy was unique with this company, prioritizing publicity and getting features from multiple publications, and planning a panel about carbon offsetting to expose Goodwings to thought leaders and influencers.

Services

Public Relations
Press
No items found.

More  Case Studies

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Melissa Mills

The legacy of Roe vs. Wade

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

Gretchen Carlson

A high-profile example of the #metoo movement