Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

Challenge

Goodwings, a sustainable travel start-up, needed publicity and thought leadership guidance in order to attract partnerships and attention.

Insight

Dedicated press outreach can help position a company in the right category.

Solution

Grey Horse’s communications strategy was unique with this company, prioritizing publicity and getting features from multiple publications, and planning a panel about carbon offsetting to expose Goodwings to thought leaders and influencers.

Services

Public Relations
Press

More  Case Studies

Reckoning: The Epic Battle Against Sexual Abuse and Harassment

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

#FreeBritney

This is why you know the word conservatorship.

Yes We Mustard

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

The Caesar’s Palace Coup

Creating the next financial “it” book.