A private family, a public death … what comes next?

Challenge

A prominent entrepreneur unexpectedly passed away in a foreign country, and it resulted in a contentious legal situation for their family. The family needed to assert its legal rights, while also staying out of the public eye.

Insight

Shedding light on complicated public situations can change things, even governmental response.

Solution

Grey Horse fought misinformation with public statements and guided the family with strategic messaging for the case. Our multilingual PR team contacted major press outlets in the country where the entrepreneur passed away, in order to bring support to the family and to shed light on the government’s response. With the public pressure from multiple features in prominent outlets, the family was able to establish a constructive relationship with the foreign government.

Services

Crisis Comms

Reputation Management

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