Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Challenge

Popular middle-grade author and horse girl Carrie Seim wanted to promote her book Horse Girl.

Insight

Audiences come when you creatively lean into the unconventional specifics of a product.

Solution

Grey Horse utilized our own equestrian network to produce marketing materials, including promo photos and a video featuring a runaway horse, and our unique approach got Carrie featured by Penguin Random House, TikTok videos, podcasts, reviews, equestrian influencers, and more.

Services

Press
Public Relations
Book Launch

More  Case Studies

Family of Prominent Entrepreneur

A private family, a public death … what comes next?

Clean Creatives

Protecting the environment, honoring the worst in greenwashing

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

Bringing the story of Black women’s political power to a wide audience

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.