A book on AI is an opportunity to become a global leader in business consulting.

Challenge

UK-based leadership expert Nick Chatrath wanted to use his new book on AI to attract clients for his executive training firm.

‍

Insight

Turning specialized ideas into public speeches and op-eds for a general audience is a way to multiply an author’s audience beyond their particular expertise.

Solution

The media outreach campaign for Nick’s book was focused on placements in U.K. and U.S. outlets focused on tech, a LinkedIn content strategy, and speaking events at major conferences like SXSW–all of which amplified Nick’s message and helped him reach his specialized audience.

Services

Press

Audience Engagement

Digital Strategy

Book Launch

No items found.

More Case Studies

The New City

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

Gretchen Carlson

A high-profile example of the #metoo movement

AARP

The art of creating buzz

The Caesar’s Palace Coup

Creating the next financial “it” book.

Amnesty International USA

Reviving the Media Awards to honor human rights reporting and a free press.

Clean Creatives

Protecting the environment, honoring the worst in greenwashing