A book on AI is an opportunity to become a global leader in business consulting.

Challenge

UK-based leadership expert Nick Chatrath wanted to use his new book on AI to attract clients for his executive training firm.

‍

Insight

Turning specialized ideas into public speeches and op-eds for a general audience is a way to multiply an author’s audience beyond their particular expertise.

Solution

The media outreach campaign for Nick’s book was focused on placements in U.K. and U.S. outlets focused on tech, a LinkedIn content strategy, and speaking events at major conferences like SXSW–all of which amplified Nick’s message and helped him reach his specialized audience.

Services

Press

Audience Engagement

Digital Strategy

Book Launch

No items found.

More Case Studies

AARP

The art of creating buzz

Charleston: Waste, Water, and the Coming Storm

Building a social media campaign for an academic author’s book exploring urgent public policy.

Google News and Chalkbeat

The art of creating buzz

Gretchen Carlson

A high-profile example of the #metoo movement

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

Feminist Fight Club

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.