Melissa Mills

The legacy of Roe vs. Wade

Challenge

With the publication of Joshua Prager’s The Family Roe, Melissa Mills, the daughter of the woman known as Jane Roe, wanted to tell her story publicly for the first time.

Insight

In times of great change, there is an opportunity to hear new voices, and to see old stories in new ways

Solution

Grey Horse gave Melissa media training and careful management of her press opportunities for this sensitive and personal topic, where she was able to advocate for her pro-choice politics through the fall of Roe vs. Wade and the Dobbs fallout. If you'd ike to speak with Melissa for a story, reach out!

Services

Digital Strategy
Press
Crisis Comms
Media Training

More  Case Studies

Goodwings

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

The Threshold: Leading in the Age of AI

A book on AI is an opportunity to become a global leader in business consulting.

The Caesar’s Palace Coup

Creating the next financial “it” book.

Clean Creatives

Protecting the environment, honoring the worst in greenwashing

Morgan Stickney

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.