Melissa Mills

The legacy of Roe vs. Wade

Challenge

With the publication of Joshua Prager’s The Family Roe, Melissa Mills, the daughter of the woman known as Jane Roe, wanted to tell her story publicly for the first time.

Insight

In times of great change, there is an opportunity to hear new voices, and to see old stories in new ways

Solution

Grey Horse gave Melissa media training and careful management of her press opportunities for this sensitive and personal topic, where she was able to advocate for her pro-choice politics through the fall of Roe vs. Wade and the Dobbs fallout. If you'd ike to speak with Melissa for a story, reach out!

Services

Digital Strategy
Press
Crisis Comms
Media Training

More  Case Studies

Operation White Stork

A humanitarian charity needed to tell its story about their work during wartime.

The Caesar’s Palace Coup

Creating the next financial “it” book.

REMOTE

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

Chosen Family Law Center

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

Horse Girl

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

Plan C

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.